Many Meals on Wheels clients are unable to pay the full meal cost. Meals on Wheels must continually raise funds to pay for meals and the associated administrative expenses. Support for Meals on Wheels comes from individuals, grants, businesses, churches, civic groups, and the United Way.
Meals on Wheels of Rowan, Inc. (MOW), a United Way member agency, is a community based, non-profit organization whose mission is: “To provide a meal and friendly visit to the homebound of Rowan County.”
...more than a meal
See how Meals on Wheels of Rowan in partnership with the United Way is changing the lives of families...
Volunteers represent the face of our services at Meals on Wheels of Rowan, Inc. Those we serve deserve to be treated with dignity and respect and our over 1,000 volunteers embody that belief daily in service to our senior meal recipients.
PO Box 1914 • Salisbury, NC 28145 • 704-633-0352 • www.mowrowan.org
Dear Rowan-Salisbury Community,
After 42 years, Meals on Wheels Rowan is taking a giant step toward meeting the growing need for home-delivered meals for homebound seniors and disabled citizens. After multiple conversations with United Way leadership, the Meals on Wheels Rowan Board of Directors has determined to step out from under the umbrella of United Way member agencies.
The decline in recent United Way campaigns and subsequent decline in agency allocations left Meals on Wheels in the bottom three of funded member agencies. Our current allocation provided only 7% of our funding needs. The need for home-delivered meals is growing, and we have outgrown the capability of United Way to fund Meals on Wheels. If you have designated to Meals on Wheels through the United Way Campaign in the past, thank you for your support. In the future, we invite you to give directly to Meals to Wheels Rowan.
Many people think that home-delivered meals are free. In Rowan County, every participant who receives home-delivered meals is asked to contribute as they can. On average, our participants contribute 30% toward the cost of our meal program.
Volunteers help deliver over 53,000 nutritious meals on 27 routes across Rowan County each Monday through Friday. We provide nutritious meals to an average of 210 participants each day. Currently, we have 49 individuals on our waiting list. Home-delivered meals offer the opportunity for many seniors to age in the place of their choosing. Participants maintain their independence and look forward to daily visits from our volunteers.
Without home-delivered meals, many of our participants would have to move to assisted living or skilled nursing facilities where the expense of their care is significantly greater than living at home. In 2016-2017, Medicaid expenses for skilled nursing care in Rowan County were $29 million. It costs $1875 to provide home-delivered meals to one participant for one year. Meals on Wheels can serve our current participants and everyone on our waiting list for less than $525,000.
We appreciate the support of United Way through the years. Should the new community needs assessment include the priorities of homebound seniors and disabled citizens, hunger, senior health, senior safety, or aging in place, we will seek to join United Way in addressing these issues. Next year, Rowan County will have more seniors over 60 years old than children ages 0-17. The growth in our senior population will lead to greater needs for home-delivered meals. We look forward to the challenge and opportunity of raising funds to support home-delivered meals for all eligible homebound seniors and disabled citizens. It is our mission to provide a nutritious meal delivered with a friendly greeting by a Meals on Wheels volunteer.
Connie Basinger, President
The Board of Directors of Meals on Wheels of Rowan, Inc.
Meals on Wheels Rowan “We Deliver!”